“The Specialized First Gear initiative was born out of a fundamental need to get kids riding bikes. Set a kid riding and you set them on a winning course for life: You help defeat childhood obesity and attention deficit disorders. You give them a chance to progress and even excel in a sport. And you develop healthy habits that last a lifetime. If the First Gear initiative inspires others to take up the cause, that’s a win-win.” – First Gear.
(“Going big starts small” – but I had the bike colour correct from the start it seems?!)
Please follow through this link to my Profile – it’s a fun read with some more old school photos. And if the project resonates with you, consider supporting.
One Response to "First Gear Campaign"
Love love love it!