Brilliant moment for me personally as well as for Xterra South Africa. There is an entire re-brand underway at Totalsports, one that includes the lifestyle philosophy of Xterra.
Herewith the media release:
TOTALSPORTS BECOMES THE NEW TITLE SPONSOR OF XTERRA SOUTH AFRICA
The organisers of XTERRA South Africa are excited to announce that Totalsports will replace DUESOUTH as the Title Sponsor of South Africa’s most popular triathlon series.
According to Michael Meyer, Director Stillwater Sport & Entertainment, XTERRA SA is very excited to once again welcome onboard Totalsports as the title sponsor. “The event is now called the Totalsports XTERRA presented by REHIDRAT® SPORT. Totalsports is part of the same sports retail stable as Duesouth, which means we will still continue to see Duesouth at the events. Although Duesouth’s support has been superb, we are thrilled to have Totalsports as the new Title Sponsor as it is sure to bring a freshness and excitement to the event. With many more stores across South Africa, the partnership with Totalsports will increase XTERRA SA’s awareness platform dramatically,” says Meyer.
“The Duesouth XTERRA has been an incredible event platform for Duesouth, with the partnership certainly elevating Duesouth in the mind of our consumer as a go to brand for the outdoor sport enthusiast”, says Fernando Ventura, Marketing Director TFG (The Foschini Group) Sports. “Duesouth has enjoyed this symbiotic relationship for many years, while the event itself, has grown beyond recognition, endearing itself to many multi-sport athletes around the country. The rationale for the title sponsor change to Totalsports is that this sought after XTERRA series will enjoy a far more robust growth with the premium sportswear retailer Totalsports. With 175 stores in key locations nationally, Totalsports will ensure far more coverage for the event, while offering more product support to the multi-sport community. The inaugural XTERRA event actually started out as the Totalsports XTERRA, prior to moving to Duesouth, so the XTERRA series is simply coming back home to Totalsports. We are certain that this new sponsorship move will herald the start of a new and exciting chapter for the Totalsports XTERRA series”.
South African multi-sport legend, Dan Hugo will continue as the ambassador for both Totalsports and Duesouth.
EVENT INFORMATION:
TOTALSPORTS XTERRA Buffelspoort Dam
Date: Saturday, 28 January 2012
Venue: Buffelspoort Dam, North West Province
Event Format: TOTALSPORTS XTERRA Full: 1.5km swim, 27km mountain bike and 12km trail run
TOTALSPORTS XTERRA Lite: 400m swim, 17km mountain bike and 6km trail run
TOTALSPORTS XTERRA Grabouw
Date: Saturday, 25 February 2012
Venue: Grabouw Country Club, Western Province
Event Format: 07h00: New Balance 10km Trail Run
09h00: TOTALSPORTS XTERRA Lite – 400m swim, 12.5km mountain bike and 5km trail run
Date: Sunday, 26 February 2012
Venue: Grabouw Country Club, Western Province
Event Format: 08h30: TOTALSPORTS XTERRA Full – 1.5km swim, 25km mountain bike and 10km trail run
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For more information or to enter the Totalsports XTERRA presented by REHIDRAT® SPORT contact Stillwater Sport & Entertainment on 086 138 3591, email entries@stillwatersports.com or visit www.stillwatersports.com.
